Hasbro, Mondial appoint PR agencies

HASBRO GRAYLING TOUCH COMMUNICATIONS

Singapore - Toy and game firm Hasbro has appointed Grayling to manage and launch its latest Singapore version of  the Taboo and Monopoly board games in the coming months.

Grayling will be responsible for raising awareness of both games among consumers through traditional and social media platforms.

"We trust that they (Grayling) will be able to raise the profile of the new exciting Taboo and Monopoly board games, effectively reaching out to our consumers," Joy Koh, marketing manager, Hasbro Singapore, said.

Other recent wins for Grayling include business for Switzerland-based screen and stencil printing solutions firm DEK and indoor skydiving wind tunnel iFly Singapore.

In a separate appointment, Indonesian-based Mondial Jeweler, has engaged local boutique PR agency, Touch Communications, on a six-month retainer basis to help create publicity around their activities in the second half of 2011.

Touch Communications also secured British perfumer Penhaligon's business on another six month retainer basis, preceding the launch of the perfumer's first boutique here at ION Orchard in August 2011.

The boutique agency was also recently engaged by Coach to organise its media event to celebrate the 70th Anniversary of the iconic American fashion brand.

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