Hankook Tire inks sponsorship deal with CNN
Regional - Hankook Tire has come on board as a sponsor for CNN International's World Sport with an intensive campaign to reach a global audience.
World Sport, a daily sports programme that airs multiple times throughout the day with auto racing updates will feature Hankook Tire's ten-second billboard, 15-second TV ad placement and in its 30-second segment 'Deutsche Tourenwagen Masters' (DTM) update.
The campaign is set to last for three and a half months.
Hankook Tire will work with CNN Ad sales' dedicated commercial production unit Turner Commercial Productions to create the campaign that aims to reach out to audiences across Europe, Africa and the Middle East.
Se-Heon Kim, vice president of Hankook Tire said this year the company saw strong quarter sales due to marketing activities such as its DTM sponsorship and that its current campaign with CNN would help further propel the brand globally.
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