TBWA wins biz for Ascenda's new mall

TBWA ASCENDAS PARK SQUARE MALL

Regional - Singapore-based business space developer Ascendas, has chosen TBWA\India's Bangalore office as their communications partner for the launch of its new Park Square mall, following a multi-agency pitch.

Thomas Teo, chief executive officer of Ascendas India said: "India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall."

"TBWA's disruptive thinking and their creative approach will give our brand the necessary thrust to stand out."

The agency has been tasked to create a 360-degree campaign to launch the Mall.

The mall is slated to open in Whitefield, Bangalore.

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