Clarke Quay brand to get elevated

Singapore - Capitaland has appointed Strategic PR Group (SPRG) and Saatchi LAB to strengthen Clarke Quay's positioning as an integrated F&B entertainment and lifestyle venue in Singapore.

Both agencies won the business through a pitch and SPRG has been briefed to raise the overall profile of Clarke Quay as an integrated entertainment venue while Saatchi LAB is tasked with creating a series of brand ads depicting it as a leading integrated entertainment venue, as well as revamping and developing marketing collaterals. First pieces of work are expected to be shown within the last quarter of the year.

"The objectives of the two appointments is a follow-up to the completion of Clarke Quay's S$85 million Redevelopment Works last year in December 2006. Since the opening, we have lined up a calendar of activities to add to the buzz of the place and with extremely encouraging business in Clarke Quay, we felt it is a good time for us to elevate the Clarke Quay brand to realise our vision of becoming the premier food & beverage, entertainment and lifestyle riverfront precinct in Singapore and the region," Jo-Anne Loi, marketing communications manager for Clarke Quay said.