Nielsen Media Index goes quarterly

Hong Kong - Nielsen Media Hong Kong has launched a quarterly Media Index report covering the media consumption habits and demographic information of the local market.

The first report will be available in September, complementing the regular mid-year and year-end reports aimed at media owners, agencies and advertisers.

The launch of Media Index reports is in response to client demand and the fast growing client base over the past year.

"The first quarterly media index results evidenced the importance for clients to keep their finger on the pulse of changes throughout the year and respond to market opportunities with a more timely and effective marketing plan," Helen Pemberton, director for Nielsen Media Research, The Nielsen Company, Hong Kong said.

"We are also looking at alternative methodology, such as online data collection, to make this long-established industry currency more reflective of consumer trends and more appropriate for the Hong Kong market," Pemberton added.

The current Media Index is conducted over a 12-month period via face to face interviews with more than 5,000 individuals aged 12 to 64.

Media Index is a single-source multi-media survey that provides insights into media habits, lifestyles, attitudes and product consumption of consumers across seven cities in Asia Pacific.