Nat Geo steps out from home to concrete jungle

Singapore - National Geographic Channel Asia and SPH MediaBoxOffice (SPH MBO) have signed a content marketing partnership to screen National Geographic branded content across SPH MBO's digital outdoor media network.

National Geographic Channel Asia will produce a series of short clips lasting between one to three minutes - called Nat Geo Moments, these clips will show snippets from National Geographic Channel, National Geographic Channel HD, National Geographic Wild and Nat Geo Adventure; topics include adventure, exploration, science, megastructures, investigations, world cultures and wildlife content.

"This partnership with SPH MediaBoxOffice will make our television documentary specials more accessible to Singaporeans who are on the go," Basil Chua, marketing director of National Geographic Channel Asia Singapore said.

Nat Geo Moments will be shown on SPH MBO screens located at Chevron House, OUB Centre at Raffles Place, Singapore Visitors' Centre at Orchard Road, HDB Hub at Toa Payoh and Woodlands Checkpoint as well as about 400 LCD and plasma screens located in shopping malls, office buildings and POSB branches islandwide.