Saatchi & Saatchi staffs up Guinness account

Singapore - Saatchi & Saatchi has appointed Jason Tan as associate brand director - Tan works on the agency's Singapore and Asia Pacific Guinness account.

In his newly created role, Tan is tasked with growing Guinness' brand recognition among customers in the Asia Pacific region. He reports to Saatchi & Saatchi's international business development director Robbie Bempasciuto, as well as Kuala Lumpur-based Aaron Taylor, regional account director at Saatchi & Saatchi Malaysia.

Tan was previously from Fallon Asia where he served as associate account director, and before that was a senior account manager at BBDO. His past experience includes handling brands like Nike, Nokia, United Airline, Johnson Control, CNBC, Citibank, Tiger Beer, Baron's Strong Brew, ABC Extra Stout, KFC and GSK.