BBC to unify messages with new hire

Global - The BBC has hired Sanjay Nazerali as controller of marketing, communications and audiences (MC&A) for its Global News Division - he joins in September from his current post of MD for marketing consultancy, The Depot.

In this new role, Nazerali will be responsible for leading the MC&A teams at BBC World Service, BBC World television, BBC Monitoring and the BBC's international facing online news services. He will also be tasked with building a single brand platform across the Global News Division and developing the marketing communications strategy.

"We created this pan-divisional post to enable us to communicate a unified and compelling Global News message around the world, and we're delighted that Sanjay is joining the Global News Board of Directors to lead this new department," Richard Sambrook, director of BBC Global News said in a statement.

Nazerali reports directly to Sambrook, and commenting on his impending arrival to the network he said "In an age where newspapers are becoming 'viewspapers' and the numbers of blogs are increasing exponentially, audiences around the world are crying out for credible news, but delivered in an engaging way. The time is absolutely right for the world's best known news organisation to connect with these audiences as a compelling and dynamic brand in an increasingly competitive and complex news arena".