Grocery items now on Facebook

FACEBOOK 

India - A new online retail company Aaramshop.com has launched in India which allows users to order and purchase grocery items from nearby retail outlets through Facebook.

Started by Vijay Singh, former chief executive officer and managing director of 141 Sercon, the company has launched a Facebook page titled 'AaramShop' (available at On.fb.me/aaramshop), where it will make available an application to showcase various grocery products across categories.

Users can use the app to select the products and nearby grocery outlet -- which has a tie-up with Aaramshop.com -- to place the order.

Other than using Facebook to buy grocery items, users can directly access Aaramshop.com to order items from nearby grocery stores.

On the business model, Singh said the firm will use advertising on Aaramshop.com and leverage analytical data to earn revenue. The retail company also has plans to share shopping trends with brand owners.

Initially the company intends to rope in shopkeepers who are technology-savvy, and who use the smartphone or the computer whilst targeting its service towards consumers who are online and aged 25-45.

Aaramshop.com will offer its services in the Delhi-NCR region, where it has already tied up with 34 retailers so far, but will later extend its service to 12 cities, including Chandigarh, Pune, Bengaluru and Hyderabad.

"In the future, we may explore options to generate revenue via placement of brands in the product catalogue," Singh added.

"To begin with, the products of various brands will be listed, based on demand among consumers. Later, if brands will like to place themselves on the top of the list, we may charge money for it as well."

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