Tune out to catch early birds

TUNE HOTELS     PROMOTIONS     MINDSHARE     TRAVEL

Regional - Tune Hotels has launched a fresh "early bird" promotional campaign in two key markets namely Malaysia and Indonesia and is using an advertising push to get the word out.

The ad campaign, which plays on the popularity of Angry Birds, a puzzle video game developed by Finland-based Rovio Mobile, runs from today until Friday (17 June). 

The main objective of the exercise is to encourage holiday-makers to confirm their bookings for accommodation well ahead to ensure they secure for themselves the room of choice and enjoy the best deals in line with the seasonal promotion.

Press ads have rolled out across The Star while email blasts have been disseminated to Tune Hotel customers in both markets. A series of web banners are also gone live via the brand's corporate website.

Creative and media buying and planning duties were managed by local shop Anonymous and Mindshare respectively. While all digital and public relations elements were handled internally.  

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