Career Path - Sep07

1. First job ever?

Marketing trainee, The Gillette Company in Pakistan.

2. First job in marketing?

Same as above.

3. Best job you've ever worked in and why?

My current job. Allows me to create real value for our business.

4. Perks of your current job?

Working with a fantastic team, and of course an unlimited supply of Coca-Cola light, my favourite beverage.

5. Worst job you've ever worked in and why?

I have only worked for two organisations in my life and have been blessed to have worked on great brands and with great mentors and great people.

6. Marketing professionals you admire and why?

Daivd Aaker, for bringing simplicity and meaning to brand strategy and brand portfolio strategy; Bono, for building the social activism brand.

7 Best career advice you've ever been given?

Career is like a marathon (and not a sprint). You got to be in it for the long run.

8. Why did you choose a career in marketing?

I was infinitely fascinated by brand stories during business school and opted for marketing vs. finance. As I started my career, this fascination turned to passion, and I loved every moment of working on brands. Lately, this passion has transgressed into general management.

9. If you weren't in marketing what would you be?

Teach. Education is the cornerstone of a great society.

10. How do you wind down?

Read a good book with an ice cold Coca-Cola light.

Shakir Moin
General Manager
The Coca-Cola Company
Singapore-Malaysia-Brunei