Hayward is New replacement at CNBC

Asia Pacific - EVP advertising sales / pan regional group MTV Networks Singapore, Toby Hayward has replaced CNBC's Adrian New as SVP of advertising sales, following the latter's move to sports marketing company, World Sport Group in July.

As the new SVP of advertising sales, Hayward will oversee CNBC's regional advertising sales and sales support teams, and according to CNBC, will also develop strategies to provide custom made integrated solutions to clients to meet their marketing objectives, including program sponsorships, and using on ground events, online and mobile platforms to complement the on air campaigns. He will be based in Singapore and reports to president and MD of CNBC Asia Pacific, Jeremy Pink.

"We're delighted to have Toby on board as part of our Executive team and given his vast experience, his impressive track record and credentials, we look forward to the continuous growth of the network's sales revenue within the region, and globally," Pink said.

Among other things at MTV, Hayward established new sales offices and teams in Japan, Korea and Hong Kong. As reported by Marketing, his predecessor, New, joined World Sport Group as SVP of sales, leaving Pink to handle advertising sales for the network till a replacement was found.