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P&G’s check-up

By: Staff Writer, Singapore
Published: Aug 13, 2007

Global - How has the world's largest consumer goods company been doing in light of its January 2005 purchase of Gillette, attempts to woo the female demographic and marketing efforts in this sophisticated digital age? The Economist has the full analysis.

http://www.economist.com/business/displaystory.cfm?story_id=9619074

Companies featured:

  • Procter and Gamble