OCBC's creative biz goes to McCann

OCBC MCCANN ERICKSON  PITCH

Singapore -  The Oversea-Chinese Banking Corporation (OCBC) has handed its creative account to McCann Erickson following a pitch.

"We confirm that we have appointed McCann Erickson as our advertising agency with effect from July 2011. The agency will support OCBC Bank in our brand and marketing communications programmes," Koh Ching Ching, head, group corporate communications, OCBC Bank, said.

"Over the years, customer communication has evolved and become multi-disciplinary, requiring organizations to communicate effectively to different customer segments.  We look forward to working with McCann Erickson to raise the OCBC brand to the next level," she added.

The account was previously held by Y&R for five years before both client and agency formally announced the end of their five year partnership effectively on 30 June 2011, with the bank also declaring a search for its new agency.

Speaking of the win, McCann Worldgroup Singapore CEO Ben Lightfoot said "We are delighted to have secured this exciting piece of business, working with a wonderful client who is as committed to ensuring the positive transformation of their business as we are to affecting it."

Anne Lochoff, client services director for McCann Erickson in Singapore said: "Given our long term relationship with MasterCard, we understand the space in which OCBC operates very well indeed."

"By combining this financial experience with our extensive consumer client expertise we are going to be delivering category leadership marketing communications approaches that we know will help OCBC reach the audiences that matter most."

 

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