M&M’s: What’s Your Flavour?

Regional - As part of a global roll-out, Mars Foods Malaysia has launched a new campaign for candy brand M&M's themed "Vote & Win" across three markets including Malaysia, Singapore, and the Philippines.

Scheduled to last six weeks, the marketing push runs from 1 June until 15 July. A total of  36 countries are on board the initiative worldwide.

The main aim of the exercise is drive the public to vote for their favorite selection according to color and character with five candy-dates available to choose from - Blue, Red, Orange, Yellow, and Green.

In line with the effort, digital executions have rolled out across various channels with on-ground activation initiatives currently underway at selected high-traffic areas nationwide. Meanwhile, in-store collaterals have also been set up at retail outlets around town.

BBDO/Proximity is behind creative and digital duties locally with London-based global creative agency Mesh Marketing involved with the overall push. PHD is the media agency on the account.

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