Standard Chartered dominates MTR spaces

Hong Kong - Standard Chartered Bank has tapped JCDecaux Pearl & Dean to launch an outdoor wealth management campaign at key MTR stations using multi-dimensional media applications targeting mature professionals and SMEs requiring professional help in planning their investment strategies.

The campaign aimed to build the bank's brand platform as the "right partner" based on the bank's core values and international profile consists of outdoor executions such as 3D displays, projections and panel extensions at Central and Causeway Bay MTR stations.

The 3D display at Central features rotating windmills as part of key elements in the TVC intended to create visual impact while projection of the TVC along the MTR walls at Causeway Bay extends coverage in high traffic environment.

The campaign, which started in mid-July will run until early September and is supported on television, in print as well as other outdoor media.

TBWA/ handled creative duties while PHD handled media buying and planning for this campaign.