The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Honda to boost bike production in India

By: Kristie Thong, India
Published: May 27, 2011

HONDA   PRODUCTION   INDIA

India - Honda Motor Co. is planning to increase production capacity of its motorbikes in India by more than double with new investments in the country.

The automaker is investing about 15 billion rupees (US$331 million) in a new factory at Narsapuram and boosting production capacity at an existing plant in Tapukara.

The Narsapuram plant is expected to commence operations in the first half of 2013, according to an unnamed Honda official quoted in AFP. This will boost the firm's production of motorcycles in the country to four million units from its current 1.6 million units.

India is the second largest motorcycle market after China with domestic sales totaling to 10.1 million units.

Meanwhile, Honda is also seeking to end its 26-year old joint venture with Hero Honda Motors in an attempt to branch out solo through local subsidiary Honda Motorcycle and Scooters India.

 

________________________________________________________

Managing people? For HR and leadership strategy, Human Resources has it covered.


Get your marketing department up to speed with Asia's most read marketing site
marketing-interactive.com

Companies featured:

  • Honda