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Volkswagen rides with Rantau for PR

By: Deborah Joy, Malaysia
Published: May 30, 2011

VOLKSWAGEN     PR     RANTAU PR     ACCOUNT WINS 

Malaysia - German-based carmaker Volkswagen (VW) Malaysia has awarded its local public relations business to Rantau PR following a four-way pitch.

With the work on the account already in progress, the local shop has been tasked with handling all public relations, communications, and campaign strategy initiatives for the group.

Rantau PR is the first official agency-of-record to have been appointed by VW, locally.

Established in Malaysia in February 2006, its local headquarters Wisma Volkswagen controls all marketing, sales and after-sales activities for the brand.  

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Companies featured:

  • Rantau PR
  • Volkswagen Group Malaysia