Euro RSCG boosts Dell account with hires

Singapore - Euro RSCG Singapore has named two new hires to its Dell APJ account - Simon Gade Hjorth and Veena Dhillon join as associate brand director, Euro RSCG Asia Pacific and direct marketing and data planning manager respectively.

Hjorth and Dhillon's appointments follows the agency's win of the Dell regional, creative, media and production account in June.

Hjorth is responsible for setting the strategic branding direction for Dell and servicing the account - he joins Euro RSCG from AdPeople/People Group, a Denmark-based ad agency where he served as client services director running the Dell business across Europe.

Dhillon will provide analytic support to maximise communications effectiveness and marketing initiatives for the Dell business - she brings with her experience in data collection and analysis for devising marketing strategies having worked with direct marketing companies and market research agencies in the US and Australia.

"People are our biggest asset and it is my belief only an agency made up of great people can deliver great campaigns - I look forward to Simon and Veena contributing their experience and expertise to deliver quality campaigns for the client," Matthew Fanshawe, CEO, Euro RSCG Singapore and Malaysia said.