A&W on the hunt for a new agency

A&W     FASTFOOD     CREATIVE PITCHES     LEO BURNETT

Malaysia – A+M has confirmed fast-food chain A&W has opened up its creative business for review with at least five to six agencies having been invited to participate in the exercise.

The process which began last month is expected to conclude by mid-June.

According to sources, a briefing in line with the pitch is scheduled to take place tomorrow.

Current incumbent Intigus, a local creative shop has held the account since January 2010 and its contract is said to end at the end of the year.

In 2011, the agency has rolled out four known campaigns for the F&B brand with at least three more set to launch soon.

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