Senior Star marketer exits

THE STAR     SENIOR EXITS     PEOPLE     MARKETERS

Malaysia – Star Publications Malaysia’s group general manager, marketing (new media), Lim Cheng Hee has stepped down from his role.

His exit from the media company coincides with the recent appointment of new chief marketing officer at group-level, Wong Siah Peng who has come on board to take over Lim's duties.

When contacted, Lim verified the news but declined to comment further on the matter.

He spent the past ten years as COO of Star RFM before moving on the senior marketing role which he held for a year. In the position, he was responsible for branding and creative duties for the brand which covered outdoor (for radio) and new media (for the newspaper) marketing initiatives.

The Star recently underwent a revamp and also acquired radio channel Capital FM.

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