Leo Burnett goes green to celebrate Founder’s day

Hong Kong - Inspired by Leo Burnett Sydney's conceptualised Earth Hour campaign created for WWF earlier this year, the Hong Kong agency has launched a green campaign as part of the 72nd anniversary of Leo Burnett's founder's day to recognise global warming issues.

"Advertising is a rather "glamourous" industry, and very often agencies put aesthetics before practicality, we often waste a lot of resources like paper, boards, colour printing and electricity so, Leo Burnett Hong Kong wants to take the initiative in changing the way we work and contribute to the issue of global warming. Guess there is no better time to start than Founder's Day," Kara Yang, director of strategic planning for Leo Burnett Hong Kong said.

The initiative included a series of new green measures such as an automatic lighting control system that switches off the office's lights at designated hours, providing personalised mugs to cut usage of paper cups and providing recycle bins as well as encourage use of PowerPoint presentations in place of presentation boards.  

An art installation of used paper cups forming the shape of Hong Kong island was also placed in the office to draw attention to the amount of paper cups that were used in a month and to encourage using mugs as a way to reduce wastage.