CIMB clicks with Octo

CIMB     DIGITAL PUSH     YAHOO!     IF INTERACTIVE

Malaysia - In line with its recently launched campaign themed "Click with Octo" to drive usage and acquisition, financial services brand, CIMB Bank has executed a digital push across various online platforms.

Running for a six-month period beginning April 2011, a series of online banners are currently being featured on sites such as Yahoo!, MSN Malaysia, Star Online, Malaysiakini, and Malaysian Insider.

The primary target audience consists of current CIMB account holders who actively transact online while the secondary audience segment comprises those seeking to open an account with the bank. Both categories are granted access to a host of online games which allows them the opportunity to win prizes.

Vizeum is the media agency on the exercise with IF Interactive behind all creative and digital executions.

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