Vocanic rolls out Citibank influencer driven WoM campaign

Singapore - Citibank has launched a campaign together with Publicis and Vocanic to promote Citibank's Citi Clear Card, leveraging on Vocanic's online Word of Mouth (WoM) marketing platform, Ripplevox.

The WoM campaign targets adults aged 18 to 35, using the Ripplevox platform to identify youth influencers who are already at the forefront of trends. Ripplevox is a marketing platform that brands use to reach out and engage with influential young adults, with its members having passed a module identifying influencers in the fields of fashion, gaming, music and entertainment, and technology.

Results of the three month long campaign will be assessed on awareness, perception and credit card applications. The online platform enables Citibank to build brand loyalty amongst its new-found influencers through engagement during subsequent product launches.

Aside from the Citi Clear Card, Ripplevox members get discount vouchers for Roxy, Quiksilver and Spizza, as well as benefits at Zouk, and a StarHub online storage account that allows for sharing of large files.