B-M MD and market leader goes

Singapore - Burson-Marsteller MD and market leader for Singapore, Benoit Nadeau has left the agency suddenly - he joined in April as a replacement for Christine Jones - Allison Lim has been announced as the new market leader for the agency's Singapore office.

Commenting on Nadeau's short reign at the Singapore office, B-M's CEO of Asia Pacific, Bill Rylance said that "Benoit came to Asia with a good track record in North America and he is a solid professional but after four months we just weren't gaining the traction that we needed. Sometimes you just have to realise its not going to work out and the decision was made by mutual consent".

"I have every confidence that Allison will bring us great success," he said.

Prior to today's promotion, Lim directed government, public affairs and healthcare clients as well as leading the firm's media practice. She now reports directly to Rylance.

"We have long placed an emphasis on training local staff, and Allison's new market leader role demonstrates our commitment to this focus. Allison's promotion also marks the beginning of an aggressive drive for talent in our Singapore operation and we will be announcing more senior appointments in the near future," he said.

Nadeau could not be reached for comment.