Kia looks for new direction

Singapore - Cycle & Carriage Kia has called for a pitch for an advertising agency following yesterday's departure of its GM, Victor Kwan - incumbent Rapp Collins has been invited.

Marketing manager for the brand, Mavis Toh told Marketing that the reason for the review had partly to do with the GM's departure as it provided a perfect "opportunity to review the ad agency" and that the wining agency would be expected to bring a "new direction" to the brand in the Singapore market.

Rapp Collins has been with Kia for nearly three years.