Publicis Group announces new group structure

Global - Publicis Groupe has joined Saatchi & Saatchi together with Fallon in a new alliance to be known as the SSF Group - Calvin Soh, president and CD of Fallon Singapore and CCO Asia and vice-chairman of Publicis said the development would have no implications for Singapore.

Both agencies will continue to operate separately and remain standalone brands.

"This partnership will enable both networks to maximise the potential of their creative resources at a global level," Publicis Groupe chairman and CEO Maurice Levy said.

"With this alliance, the Fallon network is entering into a new phase of its history. Under Kevin Roberts, Saatchi & Saatchi is now one of the fastest growing and most creative networks in the world. I am confident that the new structure will usher in a new era of powerful growth for Fallon and Saatchi & Saatchi."

The SSF Group will operate under the leadership of Kevin Roberts, Saatchi & Saatchi Worldwide CEO while Pat Fallon will become chairman emeritus of Fallon Worldwide and play an advisory role in the new group's direction.