Avis agrees PurpleClickMedia SEM solutions

Singapore - Avis has appointed search marketing agency, PurpleClickMedia as its online agency to launch a search marketing campaign for the SE Asia region.

The news is also in line with the car rental company's strategy to build a stronger online presence, drive more traffic to its website, and drive online acquisitions tactically. The campaign will employ PurpleClick's Search Engine Marketing (SEM) solutions on both Yahoo and Google to reach the SE Asian market and consolidate the Avis brand presence in the region.

"SEM is a strategic medium for delivering highly qualified leads to businesses in the online environment, not forgetting the high performances metrices. Any business would definitely want to reach customers at the moment when they are searching for their products or services. In this case, we want to drive anyone who is searching for car rental facilities on search engines, inbound or outbound to Avis Car Rental," Leonard Tan, MD for PurpleClick said in a statement.

PurpleClick's role will include establishing campaign objectives, implementing strategies, to tactics such as creating bundles of adgroups, fine tuning the right keywords, adding and testing more specific search terms in the various countries, copywriting and analysing campaign performance.