Cheung charged to lead Weber's tech practice

PR   WEBER SHANDWICK   APPOINTMENTS

Hong Kong - Weber Shandwick has appointed Penny Cheung as director of information technology practice as it moves to further strengthen the unit in the fast-growing tech sector.

Cheung (pictured) is charged to lead the technology practice, supporting its client portfolio which includes Samsung, GSMA, Juniper Networks, Verizon Business and Optiled.

In her role she will provide strategic counsel, brand and reputation management, media relations and support brand launches. She will report to Albert Shu, managing director of Weber Shandwick.

Cheung has previously done stints at Waggener Edstrom Worldwide, Microsoft Hong Kong, Hill & Kowlton and IBM China.

With a diverse background, she brings 15 years experience in public relations, marketing communications and journalism. In the past working with agencies, in-house productions and writing articles for PCWorld and Hong Kong Standard.

The hire will diversify Weber Shandwick's practices across consumer, corporate, health and technology, offering clients a cross-practice approach.

“Penny’s appointment is timely as we have experienced much growth in our technology practice over the last year. Her insights and experience strengthen our client service offering and leadership team,” Shu said.

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