K11 moves digital to Designercity
Hong Kong - Art mall K11 has partnered with digital agency Designercity for a new website launch and revamp after a pitch with a number of undisclosed agencies.
Designercity has been tasked to launch a new official website for K11 with a target to highlight the mall's positioning with art, nature and shopping.
Going beyond the retail experience, the new site will serve as a digital bulletin for the local art community, featuring links to young artists' blogs and information on the latest exhibition at the mall.
"Artists representing painting, sculpture, photography, multimedia, music and design utilise the site as a digital notice board for exchange of ideas, thought and idiosyncratic comment, emphasising K11's unique positioning at the centre of Hong Kong's diverse arts and shopping scenes," Designercity said.
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