Expedia set to ramp up marketing efforts

EXPEDIA   DIGITAL   JOINT VENTURES     TRAVEL

Regional - Online travel company Expedia said it's 'investigating the market' in a bid to grow its marketing efforts post the recent expansion of ops in Southeast Asia. 

Sources suggest the client is in talks with a few creative and media agencies in the region, however, Expedia categorically denied any active on-going pitch in the market. 

"We are at this stage merely investigating the market with no active pitch for new agencies, while preparing for our planned future investment in the region," the official statement said.

"With an expansion of our foot print we will naturally also grow our marketing efforts in the region and as a result we will be working with agencies to support us from a creative and media perspective," it further added. 

The online travel agency announced plans to expand in Southeast Asia in February this year with the launch of a dedicated website for Singapore to cater to the needs of travellers from the country.

The new Singapore website currently offers hotel bookings and will include air fares and packages later this year. Expedia also has localised sites for travellers in the USA, Canada, United Kingdom, France, Germany, Italy, Belgium, The Netherlands, Austria, Denmark, Ireland, Norway, Spain, Sweden and Mexico.

The APAC ops is headed by VP & MD Dan Lynn (pictured).

Last month it tied-up with AirAsia to launch a new company to operate its branded businesses across Japan, India, and Southeast Asia in addition to the low cost carrier's AsiaAsiaGo and GoRooms businesses.

Via the partnership, the duo hopes to offer Asian travellers access to an extensive range of offers on flights, hotels, and holiday packages when booking their vacations or business trips.

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