Carat China wins Pullman media project

CARAT   BUSINESS WIN   APPOINTMENT

Beijing - Carat China has been appointed to handle the media duties for the newly opened Pullman Lijiang Resort & Spa in Yunnan.

Sophia Ong, vice president of Interactive at Carat China said the task ahead will be digitally led, leveraging the online space for the resort.

Pullman Lijiang Resort & Spa's general manager Anthony Myers added that Carat will play a key role in communicating with target audiences of the digital era including internet or mobile, as part of the integrated marketing campaign for the resort's opening.

Pullman Lijiang Resort & Spa is an upscale international resort opened this month.

_________________________________________________________________________________________

Have you joined the campaign for free content?

Subscribe to Marketing and marketing-interactive for FREE:
Marketing-interactive.com/subscribe.