adidas SEA, Minor Corp appoint CPR Vision

CRM MARKETING   APPOINTMENTS   CPR VISION

Regional - CPR Vision Management has bagged CRM duties for adidas in Southeast Asia and Minor Corporation, one of Thailand's largest distributors of lifestyle brands, following separate pitches.

For adidas SEA, the agency is tasked to provide greater customer insight into recency, frequency, spend and a platform to better engage and connect with customers. The work also aims to reduce current operating costs of the programme and improve efficiencies.

The first leg of the work for adidas is expected in May.

For Minor, CPR Vision is tasked to implement a holistic CRM solution for its retail business aimed at maximising sales, leveraging customer database across its brands and improve customer loyalty programme features & administration.

Minor is a global company focused on three primary businesses including hotels, restaurants and lifestyle brands distribution. Some of its brands include Gap, Esprit, Timberland, Bossini, Charles & Keith among others.

_________________________________________________________________________________________

Have you joined the campaign for free content?

Subscribe to Marketing and marketing-interactive for FREE:
Marketing-interactive.com/subscribe.

Breaking news and intelligent analysis. Always free.