Finnair begins ad push

FINNAIR ADVERTISING CAMPAIGN

Singapore - Finnair has launched an ad campaign to heighten awareness of its presence locally, following its recent entry into the market.

Print ads are running in daily publications as well as regional magazines such as Newsweek, The Economist and TTG Asia, and OOH ads on select LED screens islandwide.

The ads will run from April to May 2011.

The campaign aims to promote Finnair's new daily direct route from Singapore to Helsinki as a gateway and fast connection to the rest of Europe, and also as the only airline to offer a daily connection between Singapore and Northern Europe with a timetable tailored to the needs of business passengers

The primary target audience is the business and leisure travellers.

The ads showcase local violinist Min Lee as its ambassador, with her quote as the tagline "With over 50 daily connections to Europe, Finnair gets my standing ovation."

Petteri Kostermaa, sales director, Finnair, Singapore and South East Asia said: "Finnair is looking for ways to associate our product with outstanding people in foreign markets where we operate."

"The brand ambassador for Finnair should be a person who is well known by our target market group but not in the limelight all the time, and who travels frequently between Asia and Europe. We feel that Min Lee fulfills all of these and therefore she is the ideal person to represent us in Singapore."

The airline appointed Maxus, Bates141 and Grayling as its media, creative and public relations agencies respectively in February this year.

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