Connecting people through music and JCDecaux

Singapore - Nokia has launched an eight week long campaign on the JCDecaux network at Cathay Orchard Cineleisure in a bid to raise awareness about Nokia XpressMusic mobile phones.

The campaign targets two main audience groups - the first being the active youth segment, while the second group is the consumer who seeks a converged mobile device allowing them to listen to music as well as provide the flexibility to multiple smartphone functionalities and a web browser.

Along with banners, the campaign includes a three dimensional display of two Nokia 5700 XpressMusic phones designed to connect like headphones to illustrate the products unique music-sharing capabilities.

"The Nokia 5700 XpressMusic adds a new twist to the mobile music experience with quality music performance, excellent video playback and 3G high-speed data connectivity that makes browsing, downloading and streaming multimedia content much more convenient and faster. Hence, what better way to spread the good news of this unique mobile music phone with a differentiated approach than on JCDecaux Network at Orchard Cineleisure, which offers a high traffic of young people that regularly gather there," Lim Wee Khee, senior marketing manager for Nokia Singapore said in a statement.

Bates Singapore did creatives while media placement duties were handled by Mediacom.