New hires for Starwood Hotels Asia Pacific

Singapore - Starwood Hotels and Resorts Worldwide Inc has announced the appointment of eight new members for its Asia Pacific sales and marketing team.

Lisa Miller, former director of sales and marketing at The Westin Melbourne has been appointed director of loyalty and partnership marketing for Asia Pacific. Miller will be responsible for partner strategies as well as for Starwood's loyalty programs - ‘Starwood Preferred Guest', ‘Starwood Preferred Planner', ‘Starwood Privilege' and other related loyalty programs.

Fay-Linn Yeoh and Vincent Ong have been appointed directors for the Westin and Sheraton brands respectively. Both Yeoh and Ong will manage branding and marketing initiatives for the Westin and Sheraton brands. Other new additions to the team include Vivian Chu - manager of talent acquisition, Joseph Hayes - online marketing manager, Vasan Krishnaswamy - sales project manager, Bettina Bamert - marketing analyst and Hazel Ooi as brand executive.

"We are excited to continue to build on this momentum with our new members of the sales and marketing team. With this strong team, we are looking forward to further differentiating ourselves from the competition, increase loyalty, drive share and margins, as well as redefine the hospitality industry," Oliver Bonke, senior VP for sales & marketing Asia-Pacific, Starwood Hotels & Resorts said.