Impactasia checks in with Hotels.com

IMPACTASIA   BUSINESS WIN   APPOINTMENT

Hong Kong - Expedia's global hotel website Hotels.com has appointed impactasia to handle all public relations activities in Hong Kong and China.

Alison Couper, global communications director of Hotels.com said the site is expanding rapidly in the Asia market, both in terms of the number of consumers booking outbound travel, and the expansion of its hotel inventory in Asia.

"We chose impactasia as a partner because they understand our business and their approach reflects our creative and entrepreneurial spirit," Couper said.

Sarah Woodhouse, group managing director of impactasia, added that the PR programme for Hotels.com will focus on further building the brand in Asia and reinforcing its global leadership position.

Hotels.com offers online and phone booking for over 130,000 hotels, operating over 75 sites globally, including 13 in eight languages across Asia Pacific.

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