IHT.com’s redesigned home page to woo more advertisers
Global - The International Herald Tribune (IHT) a division of The New York Times Media Group, has redesigned its IHT.com home page to provide more flexible global advertising opportunities.
IHT's new advertising formats which are already on its sister site, NYTimes.com offer international advertisers greater convenience by eliminating the need to provide a separate creative on both IHT and NYTimes' websites.
The redesigned home page features web-banner advertisements on the top, middle and bottom sections of the page, allowing advertisers greater exclusivity to IHT.com users.
"The redesign of the IHT.com home page enables advertisers to reach these affluent international consumers via prominent positions on the home page and with advertising formats now uniform across both sites, buying across the group is even easier," Jean Christophe Demarta, international advertising director, The New York Times Media Group said.
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