1010 campaign highlights how young execs can achieve work life balance

Hong Kong - CSL 1010 has launched an integrated marketing campaign tagged "What matters to you, matters to us" aimed at reinforcing the brand's image and introducing its mobile email service targeting progressive young executives who strive to excel in work yet still long for balance in life.

The first of a series of Leo Burnett Hong Kong conceptualised TVCs has started running on terrestrial and pay TV highlighting the 1010 mobile email service.

The spot features young executives who love their work but find their work lives clash with their personal lives. With the mobile email service however, the executives find they can now manage their time and enjoy their lives be it at the bar, in the gym or watching their favourite movie.

"It's a dilemma that every business executive faces. It's hard to excel at your job and enjoy life at the same time. 1O1O mobile email makes it possible for you to have a life, work productively, and look good doing it," Barbara Yeh, group brand director for Leo Burnett Hong Kong said.

The campaign, which will run for two months, include print, OOH on billboards, MTR and golf bay divider, online as well as in-store.

OMD handled media buying and planning duties for this campaign.