Adidas paints the city red

Hong Kong - Adidas has tapped on Carat to launch a media campaign tagged "Are you Red enough?" aimed at creating awareness of Liverpool's visit in Hong Kong and reinforcing the brand's leadership position as well as its association with the football club.

The campaign targeting young soccer enthusiasts started last week with front cover exposure on Oriental Daily News and Apple Daily as well as Milk magazine to stir excitement of the ‘red wave' in the territory.

The campaign also include spots on now sports channel and OOH billboard in Mongkok to highlight the Asia Trophy which kicked off yesterday - Liverpool are one of four teams participating.