Sizzling viral for Unilever's Lynx

UNILEVER   GROUPM   ONLINE

Hong Kong - Unilever has launched a sexy, interactive campaign for its deodorant brand Lynx to demonstrate how it helps guys get ahead in the mating game.

Following the brand's cool and seductive image, the campaign features a group of sexy ‘Lynxbabes' who would virtually talk one-to-one with the audience as friends once they like the Lynx Facebook page.

Kenneth Wan, general manager of GroupM Interaction, said the objective is to invite the public to feel ‘The Lynx Effect'.

"The Lynx Effect is once you use the product, the Lynxbabes will approach you right away. From banner ads, Facebook to YouTube, all communication is conveying the same message and deliver the audience this effect," Wan said.

The YouTube branded channel has been viewed over 13,000 times since it was launched last Friday. On Facebook, over 2,500 fans are following the site.

Wan added that different new initiatives will launch in the coming months.

GroupM Interactive developed the overall digital strategy and creative, PHD handled media while StudioVoice handled video creative.

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