O2 Skin on 6-motion technology

Singapore - O2 Skin has launched a campaign on the JCDecaux network to promote Bioskin's new beauty retail brand, targeting younger females aged between 15 and 35 - and in the process becoming the first advertiser to use JCDecaux's latest product, 6-motion.

As part of a branding campaign which began in June and included TVCs, newspapers, magazines, online advertising, and radio, the two week run on JCDecaux's network aims to give the target audience "a visual entertainment that creates word of mouth and an element of surprise to instil a stronger recall for the new brand".

According to JCDecaux, the 6-motion product "brings animation to a static format by creating images that moves for you on a continuous loop. A motor, within the 6-sheet panel, allows a lens to move in front of the print work and create an animated image. Unlike conventional lenticular products, the technology allows the creative to change without the viewer having to move".

"JCDecaux 6-motion is a new product for 2007 and is a media that embarks on animated storyboard technology to visibly demonstrate the effectiveness of O2 skin products over a course of 14 days of using the products," Elise Yan, marketing and research executive for JCDecaux Singapore said in a statement.

Both media placement and creative duties were done by O2 Skin.