Sun, 07-Sep-2008
Baron’s campaign takes on the strong - again
Baron's bus ad
Published: Jul 24, 2007
Singapore - Asia Pacific Breweries (APB) Singapore has launched a follow up to the 2005 BBDO-created 'anti-consumption' ad campaign, for Baron's Strong Brew beer.
The latest ‘Beware! Only for the Strong' campaign, aimed at positioning the beer to drinkers as only for the strong, will be launched in phases on different mediums.
Mindshare handled media buying and planning duties.
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