2005 Cannes Lions sees marked entry increase

Global - The number of entries for this year's Cannes Lions International Advertising Festival has increased by 18% to 22,101 compared to last year's event, an occurrence partly due to the introduction of two new categories -- Radio Lions and Titanium.

"It's been a great year for Lions Direct, Media Lions, Cyber Lions and Press & Outdoor," said Terry Savage, Festival CEO. "We are also particularly pleased to see the Radio and Titanium entries start so strongly -- this is a good indicator for the success of these categories in the future." Radio Lions awards outstanding creative work on radio, while Titanium marks a step up from the traditional Gold Lion award.

Without taking into account the two new categories, the overall percentage increase in entries is 12%. The festival, deemed the most prestigious advertising awards in the world and the largest global gathering of marketing and advertising professionals, is currently underway in Cannes, France.

Entry figures      2004      2005        % Variation

Lions Direct       1209      1614        +33.5
Media Lions        875      1076         +23
Cyber Lions       1561     1897         +21.5
Outdoor            4017     4667         +16
Press                5962     6699         +12
Radio Lions        n/a        1020         New entry section
Film                  5082     4995         -2 
Titanium            n/a        133           New entry section

TOTAL              18705     22101      +18