Fri, 21-Nov-2008
Crush Malaysia rolls out first Blaupunkt work
Published: Jun 22, 2005
Malaysia - Crush Malaysia today launched a three-week long campaign for car audio systems manufacturer Blaupunkt after being awarded the project recently. The campaign, which centres around Blaupunkt's sponsorship of the Hong Kong racing flick Initial D, is aimed at enabling the brand to re-enter and position itself in the Malaysian market.
"We have been pursuing Blaupunkt for some time, and our work with Bosch paved the way for us to also do business with the former," Karthi Palanisamy, Managing Director of Crush Malaysia told Marketing Weekly. The Bosch Group owns the Blaupunkt brand.
The campaign comprises press and outdoor ads as well as below the line executions.
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