Tue, 14-Oct-2008
Y&R, MEC roll out first work for newly won Cisco
Published: Jun 15, 2005
Singapore - Y&R, having only just won commercial security organisation Cisco's advertising business in partnership with Mediaedge:cia (MEC) -- which bagged media -- following a two-week tender process, today rolled out the first creative work for the client in The Straits Times and Lianhe Zaobao. The agency appointments follow Cisco's recent corporatisation and its desire to communicate this initiative to the public.
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