Private Shop brings mannequins outdoors

Hong Kong - Private Shop has tapped on JCDecaux Texon to launch a bus shelter showcase displaying its latest Maidenform lingerie collection targeted at women in the early 20 to 50 demographic.

The campaign themed "lingerie for everyday" is meant to represent that Maidenform offers lingerie in different styles suitable for everyday wear aimed at drawing maximum public awareness, reach more targets interactively and sustain sales promotion as well as increase sales figures.

The outdoor campaign, which started from mid-July and will run for four weeks, is located in Causeway Bay outside Sogo where Private Shop has presence so as to sychronise its shop display to generate maximum integrated impact.

Karen Pang from Getz Bros and Company explained that instead of using large visual images, they have used three mannequins to display the lingerie in the showcases as the models look more attractive and allow people to recognise the brand features as well as visualise the products better. 

The company handled both the creative and media buying and planning in-house.