Madon joins BBDO

Singapore - BBDO Singapore has appointed ex-M&C Saatchi creative Farrokh Madon as its Creative Director, with Madon to report to and work closely with Executive Creative Director Francis Wee to drive the agency's creative product. Madon officially starts in his new role June 15.

"My role will be to support Francis and help get the best out of all teams by motivating them to produce greater work," Madon told Marketing Weekly. "There is already an excellent creative culture set by Francis and the challenge is to push the bar even higher -- I'm flattered that he considers me the ideal person to work with to achieve that goal."

Madon was formerly Deputy Creative Director at M&C Saatchi, where he worked with current DDB creative Terrence Tan. He also worked as Joint Creative Head on the Singapore Airlines account at Batey / Red Cell and worked with current Worldwide Creative Director for J Walter Thompson Craig Davis at Saatchi & Saatchi.