Y&R appoints new ADs on STB

Singapore - Y&R's recently won STB brief has generated the appointments of Celevel Ranoco-Butler as Senior Account Director and Niki McLean as Account Director. While both oversee STB, Ranoco-Butler has the additional task of handling the Civil Aviation Authority of Singapore (CAAS) and American President Lines accounts.

"I provide clients with branding and communication solutions to achieve their business objectives, and I'm also responsible for creating a positive work atmosphere for my team members so they are able to perform at their best, thereby facilitating growth and satisfaction," said Ranoco-Butler.

Prior to her appointment, Ranoco-Butler -- who reports to Sangram Sengupta, Group Business Director of Team STB -- worked at M&C Saatchi, Bates Singapore and 141 Worldwide on clients including the InterContinental Hotel Group, M1, O2 and Nokia.

McLean is responsible for "coordinating global markets" -- "ensuring that Y&R offices around the world work seamlessly towards one common objective: to promote Singapore as a unique destination to various target segments," she said.

McLean, who reports to Sandipan Roy, Group Director for Strategy, previously worked at McCann Erickson's Hong Kong and London offices in account management roles.