Great Singapore Sale gets dashes of colour

Singapore - The Singapore Tourism Board (STB) has launched a new DDB-created ad campaign communicating the excitement and energy of The Great Singapore Sale, with the creative executions aiming to reflect the "high style" and "upmarket shopping experience" that the country offers.

"We wanted to inject a sense of family fun and convey the fact that there's more than just shopping on offer in Singapore," said David Tang, CEO & President, DDB Worldwide/Singapore.

The creative comprises black and white photography of a young family looking happy with their purchases, with dashes of colour on their shopping, the ad typography and the party masks they're wearing. "The highly focused imagery can be employed across all retail segments in Singapore," said Tang.

Other DDB clients such as Courts, G2000, U2, Topshop and FOX are also currently working with the agency on breaking retail-oriented work for the sale.